“ Social media is not about the exploitation of technology but service to community. ”
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
~ Simon Mainwaring
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
Your computer needn't be the first thing your see in the morning and the last thing you see at night.
