What kind of impression are you leaving on people? Activate the ability for your first impression and last impression!
...when women gain control over spending, less family money is devoted to instant gratification and more for education and starting small businesses.
RULE #1Market your business to the customer YOU WANT.Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?Focus on what you want to do and the clients you want, and market directly to them and only them.
Your brand is a combination of a customer’s experiences with your business at every touchpoint. Each memory, thought, impression, website visit, story, sales letter, social media post, event, phone call, and transaction contribute toyour company’s brand reputation.
Profit isn’t and shouldn’t be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number — it’s not X dollars or Y customers — it’s a measurement of VALUE.
The goal is to build a profitable business, not maintain an expensive hobby that will leave you in the poorhouse.
If you don’t have regular and accurate financial statements, you’re driving your business 100 miles an hour down a one-way street the wrong way, at night, in the fog, without lights.
The code-of-ethics playlist:o Treat your colleagues, family, and friends with respect, dignity, fairness, and courtesy.o Pride yourself in the diversity of your experience and know that you have a lot to offer.o Commit to creating and supporting a world that is free of discrimination, harassment, and retaliation.o Have balance in your life and help others to do the same.o Invest in yourself, achieve ongoing enhancement of your skills, and continually upgrade your abilities.o Be approachable, listen carefully, and look people directly in the eyes when speaking.o Be involved, know what is expected from you, and let others know what is expected from them.o Recognize and acknowledge achievement.o Celebrate, relive, and communicate your successes on an ongoing basis.
Why help make big companies bigger when you can get the same thing from the little guy and actually help someone accomplish their dream?
Many small businesses are doomed from day one, not from competition or the economy, but from the ignorance of their owners . . . their destiny is already decided because they have no idea how a business should be operated.
There are few experiences in life as painful and brutal as the failure of a small business. For a small business conceived and nurtured by its owner is like a living, breathing child. Its loss is no less traumatic than losing a loved one.
Don’t get me wrong. Government Contracting is difficult, but the help you give the government makes our country strong.
Every small business has to become a publisher—a publisher of marketing messages and customer resources, and a publisher of stories.
It's ironic, since they're supposed to be immortal, but vampires are kind of like small businesses: half of them go down within their first year
Good decision making is the result of years of experience making and learning from one's choices - good and bad.
Decision making and problem solving are not the same. To solve a problem, one needs to find a solution. To make a decision, one needs to make a choice.
A moral dilemma can be large or small, important or inconsequential, urgent or secondary. One thing is certain: moral dilemmas are ever present.
Mom & pop stores are not about something small; they are about something big. Ninety percent of all U.S. businesses are family owned or controlled. They are important not only for the food, drink, clothing, and tools they sell us, but also for providing us with intellectual stimulation, social interaction, and connection to our communities. We must have mom & pop stores because we are social animals. We crave to be part of the marketplace.
As an entrepreneur, value creation will always be your first line of defense against business failure.
Many small businesses would rather face an angry barbarian horde than tackle their cash flow statement or price a new product.
If you don’t laugh reading this book I’ll eat my pocket protector. Wait, did I just admit I had a pocket protector?
A small businesses ability to gain an edge for a profitable niche is not by just focusing on the dynamic market gap, but by identifying a market within the gap.
There is no faster way to garner the lasting respect of employees, partners, and consumers than to become the embodiment of an ideal.
What’s the best way to ensure your small business makes a profit? Without a doubt, it’s to keep your overhead costs low, and maximize your sales per marketing dollar.