The campaign website was funded by Armistead, and he personally authored the content. He was determined that the campaign's values and goals would fit on one page. The website developer, who was experienced with political campaigns, was opposed to this. He lobbied for detailed policy statements and explanations, which was the conventional approach. But Armistead disagreed. The website developer thus learned that day that core principles were more important than thousands of words of speculative verbiage.
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In reality, though, most of the time we don’t choose the best option—we choose the first reasonable option, a strategy known as satisficing.
Web design is not just about creating pretty layouts. It’s about understanding the marketing challenge behind your business.
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