“ Leaders grasp nettles. ”
I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.
~ David Ogilvy
Sound an alarm! Advertising, not deals, builds brands.
Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.
The best ideas come as jokes. Make your thinking as funny as possible.
