George Lakoff said this quote

“ The mechanism by which spirituality becomes passionate is metaphor. An ineffable God requires metaphor not only to be imagined but to be approached, exhorted, evaded, confronted, struggled with, and loved. Through metaphor, the vividness, intensity, and meaningfulness of ordinary experiences becomes the basis of a passionate spirituality. An ineffable God becomes vital through metaphor: The Supreme Being. The Prime Mover. The Creator. The Almighty. The Father. The King of Kings. Shepherd. Potter. Lawgiver. Judge. Mother. Lover. Breath. The vehicle by which we are moved in passionate spirituality is metaphor. The mechanism of such metaphor is bodily. It is a neural mechanism that recruits our abilities to perceive, to move, to feel, and to envision in the service not only of theoretical and philosophical thought, but of spiritual experience. ”

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In short, philosophical theories are largely the product of the hidden hand of the cognitive unconscious.

~ George Lakoff

Why didn't the Democrats accomplish more right after the 2006 elections that gave them control of Congress? It wasn't just that they didn't have votes to override a presidential veto or block a filibuster. They didn't use their mandate to substantially change how the public--and the media-- thought about issues. They just tried to be rational, to devise programs to fit people's interests and the polls. Because there was little understanding of the brain, there was no campaign to change brains. Indeed, the very idea of changing brains sounds a little sinister to progressives-- a kind of Frankenstein image comes to mind. It sounds Machiavellian to liberals, like what the Republicans do. But changing minds in any deep way always requires changing brains. Once you understand a bit more about how brains work, you will understand that politics is very much about changing brains-- and that it can be highly moral and not the least bit sinister or underhanded.

~ George Lakoff

The properties of mind are not purely mental: They are shaped in crucial ways by the body and brain and how the body can function in everyday life. The embodied mind is thus very much of this world. Our flesh is inseparable from what Merleau-Ponty called the flesh of the world and what David Abram refers to as the-more-than-human-world. Our body is intimately tied to what we walk on, sit on, touch, taste, smell, see, breathe, and move within. Our corporeality is part of the corporeality of the world.

~ George Lakoff

If you believe in the eighteenth century view of the mind, you will look and act wimpy. You will think that all you need to do is give people the facts and the figures and they will reach the right conclusion. You will think that all you need to do is point out where their interests lie, and they will act politically to maximize them. You will believe in polling and focus groups: you will believe that if you ask people what their interests are, they will be aware of them and will tell you, and will vote on it. You will not have any need to appeal to emotion---indeed, to do so would be wrong! You will not have to speak of values; facts and figures will suffice. You will not have to change people's brains; their reason should be enough. You will not have to frame the facts; they will speak for themselves. You just have to get the facts to them...

~ George Lakoff