Success Quotes

I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.

~ Richard Branson

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

~ David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

~ David Brier

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

~ David Brier

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

~ David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

~ David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

~ David Brier

Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).

~ David Brier

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

~ David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

~ David Brier

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

~ David Brier

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

~ David Brier

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

~ David Brier

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

~ David Brier

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

~ David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

~ David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

~ David Brier

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

~ David Brier

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

~ David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

~ David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

~ David Brier

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

~ David Brier

Having a me-too brand is a death sentence.

~ David Brier

Cookie cutters are for baking, not branding.

~ David Brier

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

~ David Brier

Life is made up of dots

~ David Brier

There are no keys to success - only tools.

~ Criss Jami

We can never fall short when it comes to recruiting, hiring, maintaining and growing our workforce. It is the employees who make our organization’s success a reality.

~ Vern Dosch

Most of the things that stop us aren’t things that we can’t do, but things we refuse to learn.

~ James Woosley

How you think matters. How you act matters more.

~ James Woosley

Don't build a team that will fuel your 'ego'. Build a team that has the skills, desire & passion for fueling the 'vision'.

~ Yvonne Pierre

Every morning I look in the mirror and remind myself: No one owes you sh*t! In this way, I am never disappointed. Never placing blame.

~ Brandi L. Bates

You can either learn to live with your Kryptonite or you can conquer it. Do what others don’t and you will have a distinct strategic advantage.

~ James Woosley

Failure doesn't means falling down, it means hiding somewhere to safeguard own interest.

~ Ashish Patel

Business leaders cultivate vision to unify teams, the teams cultivate business to fulfill the vision.

~ Orrin Woodward

You will reach success if you move forward, staying still only makes your journey longer.

~ Milad Ghane

Your personal growth, how you show up, and the ways you lead ultimately determine the success of your business and your life.

~ David J. Greer

In any case where someone is hurt within himself because of a mere jealousy over your success expedition, that is none of your business.You don’t bring yourself low in order to please those who envy you.

~ Israelmore Ayivor

Profit isn’t and shouldn’t be the mission of business. The mission of business is to help people. To help your customers, your co-workers, your employees, and your partners. Success is not a number — it’s not X dollars or Y customers — it’s a measurement of VALUE.

~ Fran Tarkenton

When success is your only option, positivity has to be your only choice.

~ Germany Kent