Marketing Quotes

Some will, some won't. Look for the ones who will.

~ Todd Stocker

Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that.

~ Douglas Wilson

Relationships are the currency of business.

~ Brian Basilico

People buy for their reasons, not yours.

~ Abby Donnelly

Creating something is only half the battle. The other half is finding people who care about it.

~ Ramsey Isler

If [the loss of fertility of the soil and the loss of soil as a renewable resource] does happen, we are familiar enough with the nature of American salesmanship to know that it will be done in the name of the starving millions, in the name of liberty, justice, democracy, and brotherhood, and to free the world from communism. We must, I think, be prepared to see, and to stand by, the truth: that the land should not be destroyed for any reason, not even for any apparently good reason. We must be prepared to say that enough food, year after year, is possible only for a limited number of peaople, and that this possibility can be preserved only by the steadfast, knowledgeable care of those people.

~ Wendell Berry

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

~ Roy H. Williams

Service Marketing delivers when great communication meets great service design.

~ Peter Bowman

Companies that cannot successfully answer what they do fail to then understand how they can continue to do it in the face of change.

~ David Amerland

Marketing's illusive promise is that this one product will change your life, make you feel more sexy, satisfy all your heart's desires.

~ L.g. Durand

It is not in vain that the strategic criterion of placing only short runs on the market prevails in order simultaneously to create a feeling of scarcity and avoid an appearance of uniformity, both of which encourage consumer demand. This is such a powerful criterion that it is not uncommon to discontinue production of a much-sought-after product, sometimes to the relative desperation of the shop staff, who were sure they could sell it.

~ Enrique Badia

Perhaps one of the more creative promotions of all time wasin 1969, when a marketer with the Procter & Gamble Companycame up with the idea of giving away goldfish with each purchaseof a king-size box of Spic and Span.

~ Mary Potter Kenyon

Sex doesn't sell anything other than itself

~ Martin Lindstrom

Testers for 7-Up consistently found consumers would report more lemon flavor in their product if they added 15% more yellow coloring TO THE PACKAGE.

~ Malcolm Gladwell

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

~ George Lois

90 percent of all Gillette shavers are bought by women for the men in their lives

~ Martin Lindstrom

Piracy is the new radio.

~ Neil Young

Tycoon had a peddler's talent for using words to redefine reality.

~ Vernor Vinge

Jack's marketing books had been a part of her life for so long that she had ceased to register their presence, simply moving them from the couch to the coffee table, from the bed to the nightstand. How to Sell Everything to Anybody. Eight Great Habits of CEOs. They all seemed to involve numbers, as if you could simply count yourself to riches, like following sheep to sleep.

~ Erica Bauermeister

It is not wrong to think that the traditional buying of a product has been replaced with an unwritten contract of shared values between a business and its customers.

~ David Amerland

Luxury items are those things that are mass-produced by a third party and marketed to us to purchase so that we can express our individuality.

~ Celso Cukierkorn

That's the fashion. Fast as the speed of light, they say. Ha! It's got no soul, sir, no heart.

~ Terry Pratchett

What he wasn't so good at was manipulating the internal states of other humans, getting them to see things his way, do things for him. His baseline attitude toward other humans wass that they could all just go fuck themselves and that he was not going to expend any effort whatsoever getting them to change the way they thought. This was probably rooted in a belief that hed been inculcated to him from the get-go: that there was an objective reality, which all people worth talking to could observe and understand, and that there was no point in arguing about anything that could be so observed and so understood.

~ Neal Stephenson

Are you ready to get BOLD?

~ Josh Miles

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

~ The Times Uk

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.

~ John Rampton

Business has only two functions - marketing and innovation.

~ Milan Kundera

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

~ Dave Ramsey

Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.

~ Ryan Holiday

A title means marketing. It means that company's coming soon, and you'd better get out the Christmas lights so they don't miss your house.

~ Caroline Leavitt

They were marketing me as a teen idol, when the stuff on the record was not what teen idols were doing at the time.

~ Rick Springfield

Any real record person knows that the number one most powerful marketing tool when it comes to music is repetition.

~ Nile Rodgers

In Cuba, taking into account the long fight for our independence and sovereignty, we will defend the one-party system in the face of the games, demagogy and the marketing of politics.

~ Raul Castro

Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.

~ Chuck Norris

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

~ Eric Schlosser

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

~ John Romero

I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

~ Brad Feld

I sensed my chance and embraced the telecom business. I started marketing telephones, answering/fax machines under the brand name Beetel, and the company picked up really fast.

~ Sunil Mittal

We wanted a pet food based on sound scientific principles and truth, not marketing hype.

~ Dick Van Patten

And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy.

~ Michelle Obama