Negotiation is permissible for mediocrity not for excellence.
~ Amit Kalantri
If it's about the strength, every big animal can catch any mouse... but the skillful brand of the cat makes it's catch exceptional! Go, get the skills!
~ Israelmore Ayivor
Always remember: a brand is the most valuable piece of real estate in the world, a corner of someone's mind.
~ John Hegarty
You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.
Create your own future, you are your own artisan. Promote your own brand, you are your own marketer! You've got the hands to do that. Just believe it is possible!
So, fuck ’em, we say. Fuck the mundane of Mainstream, the elitists of Literature. We’re GENRE FICTION and proud of it, proud to wear that brand painted on the backs of our biker’s jackets.
~ Hal Duncan
Don’t rush to justify yourself with a verbal argument, your choice of words may unmake what you made.
Good communication has just a little to do with eloquence. It's character that makes it more successful. Harsh words nicely articulated are sharp enough to kill your brand!
Learn new things. Do progressive research into what you do and find out how others outside your quarters are doing it. Dare to be excellent. Average brands easily go into extinction soonest.
Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.
~ David Amerland
Even the richest of brands are robbed by poor character.
~ Criss Jami
Keep your handkerchief neat, and then you can be trusted with a bigger clothe. If you can’t manage few minutes, you are likely to waste 24 hours no matter how many times it’s given to you!
Make good choices. The environment in which you dwell can have a high influence on what you will achieve. Friends you associate yourself with have the potential to reduce or upgrade your brand. What you think about can make you remain where you are or move you higher in your endeavours.
Remember iron sharpens iron. People inspire people, therefore, always ensure that you read books that can easily guide you to discover strategies of making a good name.
Sound an alarm! Advertising, not deals, builds brands.
~ David Ogilvy
Today, brands are not the preserve of marketing department. Brands are too important to be left to the marketing department - or any other 'department,' come to that. Organizational ghettoes do not create vibrant world-changing brands.
~ Thomas Gad
Understanding who isn’t your ideal customer sometimes helps you better clarify who is.
~ Amber Hurdle
Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.
With a strong personal brand, you become the only option in the eyes of your ideal customer.
Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.
Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.
The thing is, If you try to market to everyone, then you successfully market to no one.
If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.
Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.
Evidently, one thing seems to have more value in direct proportion to whether or not we feel we have the freedoms, joys or conveniences of that thing.
~ David Brier
So it comes down to scarcity, one product or service having qualities you won’t find everywhere or ideally, anywhere. It’s the job of every brand to seek that out as their standard, their stamp.
Look at every ‘revolutionary’ brand or category killer, it had an app, or a feature, or a functionality, or a user experience nobody else at that point could offer. I refer to this as ‘the Killer App’ principle.
The opposite of value is a commodity item with little or no perceived value — which means people are not seeking it out and when they do, it’s merely one of the many choices (so very likely the cheapest offering will get the sale).
Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.
Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.
We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.
Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.
History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).
Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.
Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).
If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.
Brand growth and dominance is created by having the highest brand value, not the lowest price tag.
One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.
Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.
We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.
