Branding Quotes

Step into the marketplace with some sizzle, spice, spunk and shazam!

~ Catrice M. Jackson

Instead of begging to be picked by others, you have the choice to pick yourself and build your brand

~ Bernard Kelvin Clive

You seem irrelevant because your relevance seems latent. You seem irrelevant because your relevance is not speaking the language they understand. You seem irrelevant because you have not yet proven the evidence that is relevant. You seem irrelevant because you are still holding your relevance. People are more interested in works that work than mere works. People are much more interested in the relevance of actions than mere actions. People are more interested in your whole self in action and the relevance of the action than your mere action. There is something to be done. There is a footprint to leave. We must do something relevant. A proven relevance is relevant for our relevance in all matters of life.

~ Ernest Agyemang Yeboah

Hug your customers but also offer handshake to your competitors.

~ Amit Kalantri

First make your business itself a brand and then every product you create will be accepted as a brand.

~ Amit Kalantri

Someone smells good, it automatically makes them more attractive.

~ Hannah Q. Mensah

The true ENTREPRENEUR is a risk taker, not an excuse maker.

~ Vdexters

When you become too predictable you lose your brand's luster.

~ Bernard Kelvin Clive

Always remember: a brand is the most valuable piece of real estate in the world, a corner of someone's mind.

~ John Hegarty

An entrepreneur is a leader of excellence, trailblazer and pioneer who constantly brings change to their generation.

~ Onyi Anyado

Nothing is more memorable than truth beautifully told.

~ Rick Julian

The way to success is long..But beautiful at the same time.

~ Petros Philippou

You have the right to create an appealing future for yourself; you also have the right to build up an appalling brand. Whichever, you own the value you create.

~ Israelmore Ayivor

Don’t rush to justify yourself with a verbal argument, your choice of words may unmake what you made.

~ Israelmore Ayivor

Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.

~ David Amerland

Trust is that tiny thread that holds your brand together; when trust is torn or tampered with, you will have a broken brand; your business will fall.

~ Bernard Kelvin Clive

Even the richest of brands are robbed by poor character.

~ Criss Jami

Instead of overly seeking to get more 'likes' and 'followers' on social media seek to build trust and more meaningful, lasting relationships.

~ Bernard Kelvin Clive

Make good choices. The environment in which you dwell can have a high influence on what you will achieve. Friends you associate yourself with have the potential to reduce or upgrade your brand. What you think about can make you remain where you are or move you higher in your endeavours.

~ Israelmore Ayivor

Remember iron sharpens iron. People inspire people, therefore, always ensure that you read books that can easily guide you to discover strategies of making a good name.

~ Israelmore Ayivor

Sound an alarm! Advertising, not deals, builds brands.

~ David Ogilvy

Understanding who isn’t your ideal customer sometimes helps you better clarify who is.

~ Amber Hurdle

Exceptional customer service proactively manages your brand and reactively can turn upset customers into raving fans based on how you handled their complaint.

~ Amber Hurdle

Creating an ideal customer profile helps you understand who are you talking to through your marketing, and it helps you carry that message and vibe through to your customerexperience.

~ Amber Hurdle

Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first.

~ Amber Hurdle

The thing is, If you try to market to everyone, then you successfully market to no one.

~ Amber Hurdle

If I had a dollar for every time someone asked, “What do you think about this logo?” I’d be rich.

~ Amber Hurdle

Your ideal customer should be attracted to the brand that rests on the fabulous culture youcreated, but they don’t have to share your personal interests or have the same lifestyle you do.

~ Amber Hurdle

If you would not spend time looking at it, do not ship it. One of the best quality assurance rules of thumb is to avoid publishing content that you would not consume. Simple, yet so hard to execute on. My audience deserves my very best. Repeat that to yourself every single day.

~ Laura Busche

Do not confuse location with direction. Location is where you are, direction is where you are going.

~ Laura Busche

Design is your silent storyteller. The visual aesthetic you share with the world tells a story about the values you uphold. When your audience is not ready or willing to listen, a strong visual can capture even the most evasive of minds. Design is not ornamental or secondary: it can propel your stories far beyond the spaces you initially planned for.

~ Laura Busche

I would love to tell you that being a content manager is easy. Straightforward. That you will be able to focus on what is most important and leave everything else aside. But a lot of it is learning to create something compelling in the middle of an absolute whirlwind. Learning to use a huge list of tools that need to be sharpened every day. It is about zooming out when you need big picture thinking, and zooming in when the details need to be ironed out. Managing content, business expectations, and human beings: all at once.

~ Laura Busche

You can practice your grumpy face a million times, you can make a dog surf, you can explode in laughter like Chewbacca mom, and still not “go viral”. You can, however, secure incredibly valuable exposure by spending more time on distribution.

~ Laura Busche

Some creators shy away from systems because they seem overpowering and rigid. However, in reality, strong systems are the only way in which you will ever have time and space for flexibility. This is true for content production, business, and many other areas of life.

~ Laura Busche

Scale yourself. Go beyond what you can do and what you know. Look at your content machine and make it work nonstop, seamlessly, and at scale with or without you.

~ Laura Busche

I cannot stress this enough: content creators need to stop comparing their work with that of total strangers. Furthermore, we need to stop seeing ourselves as content consumers and realize that, as producers, we need time and distance from what is already out there in order to create truly innovative work. If you are always exposing your mind to others’ work, when will you gain the strength to create your own? Find a balance between inspiration and creation, and make sure that the first is indeed inspiring. What might start as a journey to gather ideas can quickly become a shortcut to discouragement. Know when to stop.

~ Laura Busche

We are faced with the incredible challenge of creating high quality content for a crowd of skimmers. The faster you understand this, the more effective your content tactics will become.

~ Laura Busche

Content sparks our connections with others, our own selves, and the world. What we decide to share is a powerful expression of where we stand and where we want to go. An essential part of the human spirit, this constant information sharing is what ultimately builds the bridges between us. Every image, text, sound, or video that you have released into the world carries a part of you that others can relate to. If actions reveal our priorities, the content we share explains them.

~ Laura Busche

Everyone is either building an audience or being an audience these days. Someone, somewhere in the world is thinking up content that will appeal to you as you read this. You are someone’s target audience.

~ Laura Busche

Human beings are complex information consumers: they have active needs, passions, and preferences. They lead different lifestyles — some that you will never be able to empathize with unless you dive deep in qualitative and quantitative data. And that is precisely the point of persona research.

~ Laura Busche