Business Quotes

I don’t believe it can be taught as if it were a recipe. There aren’t ingredients and techniques that will guarantee success. Parameters exist that, if followed, will ensure a business can continue, but you cannot clearly define our business success and then bottle it as you would a perfume. It’s not that simple: to be successful, you have to be out there, you have to hit the ground running; and, if you have a good team round you and more than your fair share of luck, you might make something happen. But you certainly can’t guarantee it just by following someone else’s formula. Business is a fluid, changing substance.

~ Richard Branson

Launching a brand is not for those with thin skin. It takes courage, intelligence and foresight.

~ David Brier

Every great brand goes back to a courageous individual who dared to say 'NO' to the status quo.

~ David Brier

We know there are thousands of ways to solve any branding problem a company faces, yet the only valuable solutions are the effective ones. Doing something ineffective in half the time–or “more efficiently” or “more economically”–isn’t progress, but is instead bad business. Very bad business.

~ David Brier

Social media isn’t a brand strategy. Social media is a channel. While it’s important for a brand to develop something to say, it’s more important to create something that will be heard.

~ David Brier

History is filled with inferior brands outselling superior ones thanks to better branding. Only superior branding has the power to overcome and reverse this (and superior products and services deserve superior branding).

~ David Brier

Customers have a first moment when they discover your brand. If you were to look at it today with a fresh pair of eyes, in fact only through a pair of fresh customer eyes and witness your brand for the very first time, what would you see? What impression would make? Or fail to make? Would your brand blend in? Would it stand out? Would it be memorable, or the leading cause of amnesia amongst shoppers everywhere? Facing the truth of this and fixing it as needed will determine whether your brand thrives or merely stumbles along.

~ David Brier

Why is it there’s no aisle in a grocery or department in a store or menu on a website for “average stuff” or “beige products”? FACT: People never got passionate about mediocre and average. While consumers and clients can find “best deals” and “natural foods” and “artisan goods,” one doesn’t find an aisle or a website menu tab offering “average stuff” without excelling in something (which might explain that while vanilla is necessary for the ice cream sundae, it’s the hot fudge we all crave and talk about).

~ David Brier

If your brand is a cliché, your brand is losing sales and growth. Why? If your brand is using clichés to promote itself, you’re promoting your “category,” not your unique, individual brand. Painful? Yes. Solvable? Absolutely.

~ David Brier

Brand growth and dominance is created by having the highest brand value, not the lowest price tag.

~ David Brier

One can always sell something by offering the lowest price. But this does not create loyalty to your brand. Never did and never will. It only creates “loyalty” to that price point. As soon as your guest or visitor is offered a better price, he or she will jump ship, leaving you like a scorned lover in the middle of the night.

~ David Brier

Brands are either built on reruns or coming attractions. The future has no road map while the past does. Creating a brand that blazes new trails can sometimes be bumpy but will also allow you to be the first to discover something new, something meaningful and something that makes others ask, “Why didn’t we think of that?” Be very scared of “old tricks” and build a spirit of innovation. It’s the “old tricks” that have the highest risk, not doing something bold.

~ David Brier

We've all seen it. A #startup begins with a #dream, a #passion to do something others have missed or overlooked.

~ David Brier

Running a business is a serious thing.

~ Auliq Ice

Running a business well means knowing when it's time to make profit.

~ Auliq Ice

Consumers today have become a cynical mob of buyers who believe the reviews and ratings of complete strangers much more readily than your brand's promises and distinctions.

~ David Brier

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

~ David Brier

Why do some brands grow explosively when others (that could be thriving) die a lonely and forgettable death?

~ David Brier

A great sports car that goes from 0-60 in 3.9 seconds is just a fact. To the wrong audience, it’s irrelevant. But to the right audience, it’s a passion.

~ David Brier

Who are we, and how do we relate this idea in a way that’s meaningful to our customers and the values they hold dear?In other words, one must define something meaningful. To do that, one must identify to whom this must be meaningful.

~ David Brier

The biggest mistake brands make are trying to “sell their stuff” rather than clarifying what people are actually buying.

~ David Brier

It becomes a question of 'How do we convey our differentiation instantaneously?' and drive a wedge between any apparent (or assumed) sameness in the marketplace.

~ David Brier

There are three points I used to help a gourmet chocolatier increase sales 300% in a single month as well as a Midwest city to increase tourism guests 500% in 12 months.

~ David Brier

Your brand exists to differentiate. “Same crap, different day” won’t do it. A day that goes by without breaking some sacred branding rule is a day a brand has lost to rise above the status quo. By breaking those rules with insight, intelligent and innovation, your brand can get heard in a world that’s simply too busy to listen.

~ David Brier

Having a me-too brand is a death sentence.

~ David Brier

Cookie cutters are for baking, not branding.

~ David Brier

And while a brand is so much more than a company’s logo, the logo is one of the key ambassadors to any brand.

~ David Brier

Every crossroad in life has four options – quit, adapt, proceed, or accept, but quitting is a dead-end.

~ Sharon Nir

Instead of selling to your customers, help them buy.

~ Mahyar Mottahed

God wants you to begin to strategise, plan, draw out tactics, methodologies of how your business would take over that particular sphere of business where you are

~ Sunday Adelaja

Smile, ask, listen, provide, thank then take time out to have fun & renew yourself but always dream up more questions. - Julia Woodman

~ Jay Woodman

Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

~ James Rouse

All selling should spring from service

~ Rasheed Ogunlaru

A good manager instills staff with self-confidence, teaches them to believe in themselves and helps them to realise their brilliance. Do not ever treat your staff with disrespect. It is competent until proven incompetent; not incompetent til proven competent.

~ Miya Yamanouchi

The web is an opportunity for those who understand that the web is a threat.

~ Massimo Moruzzi

I would give up, but that will teach my kids that it's okay to be a failure and I refuse to ruin their lives like that!

~ Mignon' Talise Padilla

The truth is that as you are building your small business, still that small business needs to experience some form of increase and growth

~ Sunday Adelaja

Interest in such organizations is too often linked to the fringe and marginal or thought to be little more than conspiracy theories. While such a critique is not entirely incorrect, we will see that hidden organizations are far more common, more important, and more consequential than we have typically allowed ourselves to admit. As a result, they also need to be better integrated into thinking about organizations by scholars, policymakers, and everyday citizens.

~ Craig Scott

Contagiousness is an unexpected property of all kinds of things.

~ Malcolm Gladwell

God is looking for sons to send to the world of business to manage it for him.

~ Sunday Adelaja