Branding Quotes

In geometry, as in nature, the circle is the archetypal shape of wholeness and inclusion. It is an effective shape for nonprofits or community-focused efforts.

~ Maggie Macnab

Branding is simply pattern recognition, established across multiple tiers of application and fueled by the energy of money.

~ Maggie Macnab

Optimal design delivers information in ways that are useful, beautiful and improve the experience of all involved: audience, client and designer.

~ Maggie Macnab

A company has integrity when its words and actions consistently match the branding effort.

~ Maggie Macnab

Brand integrity is the ability to present one’s brand both in words and deeds to be true, respectable and acceptable without compromising on standards (brand’s promise).

~ Bernard Kelvin Clive

Be intentionally infectious. Make your brand contagiously buzz worthy.

~ Catrice M. Jackson

In a competitive crowded world market, it's the well positioned brands that Stands Out!

~ Bernard Kelvin Clive

It's your difference that sets you apart not your similarity, stand out!

~ Bernard Kelvin Clive

Your personal brand is your promise of value to the world, and your commitment to deliver distinctively with every skill developed and talents you have been gifted with.

~ Bernard Kelvin Clive

Any Brand that does not bear good fruit, will fade away and die!

~ Bernard Kelvin Clive

An advertising campaign should be timely.A branding campaign should be timeless.

~ Steven Howard

In this era where you can be anything you want to be, it is very alluring to miss the most important mark in life - fulfillment and meaning; Remember that, what you can do may not be necessarily what you are called to do

~ Bernard Kelvin Clive

Which is what it all comes down to, I suppose—how you’re selling. Welcome to the twenty-first century, where the only opinion of you that matters is the one that isn’t your own. Rate My Tits. Rate My Ass. Rate My Children. Rate My Essential Being. 1 Star: Awful. This Being left me feeling like I wanted more.

~ Shalom Auslander

I do not like measuring using soft indicators, like RTs or likes. I prefer the hardcore financial values. The ISO 10668:2010 is an international valuation standard that is very valuable if you are interested in how to measure a brand.

~ F. Marco-Serrano

Strip your website down to the basics and do a few things really well.

~ B C Designers

The future belongs to those who are building brands now, for they will be sought-after.

~ Bernard Kelvin Clive

It is no accident that in the field of philosophy ontology is the study of reality, existence and coming into being. In the fields of information retrieval (semantic search) and computing, ontology is the naming of the types, interrelationships and properties of the entities that exist (in reality or conceptually) and which define a particular domain of knowledge or expertise.

~ David Amerland

The power of the brand is not in the name but what has been invested in that name over the years.

~ Bernard Kelvin Clive

The function of advertising is simply to promote and sustain competitive advantage for brands.

~ John Hegarty

A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.

~ Laura Busche

If building a disruptive, dynamic brand is not in your plans, neither is profit.

~ Laura Busche

A personal (Brand) is more than just a creative name, cute logo or a complimentary card; it's a promise of value, it's a distinctive voice, it’ s a core message, it's passion driven by purpose, it's a positive impact that creates an impression

~ Bernard Kelvin Clive

How do you want the world to see you professionally? What kinds of work do you enjoy doing? Why are you on LinkedIn? Those are the questions you should think about when creating your LinkedIn profile, so it’s aligned with your personal brand. While marketing-speak like 'personal brand' feels fake to many of us, we’re really just talking about setting the right tone for your profile and positioning yourself for the kinds of opportunities you’re interested in.

~ Melanie Pinola

Carve-out a niche, craft a personal pitch, push-out content and your brand is enriched.

~ Ryan Lilly

I have more than 6670 employees spread across the length and breadth of the country who live and experience the brand 'Bajaj Allianz' everyday. I'd like to believe that these people are the company's most valued brand ambassadors.

~ Tapan Singhel

In this value driven and ‘connection economy’, skills & talents alone are dime-a-dozen, you need to be able to add value to others and build great connections

~ Bernard Kelvin Clive

If your personal brand were at a trade show alongside several thousand others, how would you fare? Now scale that to the global economy.

~ Ryan Lilly

For a case study in personal branding. Google “Jarod Kintz.” He’s kind of a big deal.

~ Ryan Lilly

Sensible brands lend themselves to all of the senses.

~ Ryan Lilly

Contributors and distributors tend to do better at personal branding than takers and fakers.

~ Ryan Lilly

Personal Branding is the combination of one’s skills and talents to produce value for people that creates an impression, a perception and reputation in the mind of others

~ Bernard Kelvin Clive

Without sense of purpose and clear direction of your life, you will only be building a fake brand of you

~ Bernard Kelvin Clive

There comes a point when you realize that these things, these brands, aren't enough. Having more or better or best doesn't provide you with a lasting sense of having more or being better or being best. It's a rather fleeting experience, this romantic attachment to brands, and I find that if I'm not careful, the search for having more or better or best is a precarious journey into the infinite. When you depend on finite objects-or brands-to provide you with a long-term sense of self or love or pride or achievement, you start yourself out on a path with no end. No object, no product, and no brand can provide you with ultimate, infinite satisfaction.

~ Debbie Millman

Branding is about everything.

~ Tom Peters

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

~ Seth Godin

The decision to create a book trailer is entirely up to you. I can remember when video killed the radio star on MTV and how excited I was with some music videos (the ones that lived up to or exceeded my imagined vision of the song) and the ones I disliked so much, I even stopped listening to the song (the imagery just ruined it for me!) Some people argue that in a visual landscape, a book trailer is a must, while others stand firm that books should be read and not seen; unless of course it gets made into a screenplay and then a film. The most practical advice is to trust your instinct. You know what you want to say with your book and if it aligns congruently with your brand, then for a non-fiction book it may be a strategic move. On the other hand, it may come off as too salesy and go in the opposite direction. As you can see, I still have a love / hate relationship with matching someone else's images to my own imagination. No matter what you decide, remember to keep it aligned with your brand.

~ Kytka Hilmar-Jezek

A makeover is the rebranding of a human being.

~ Mokokoma Mokhonoana

The personal values managers reported being the most under pressure to compromise to do their jobs successfully: 1. Family 2. Integrity.

~ Stan Slap

The question is not how to get managers’ emotional commitment but why manager’s don’t give it even if they like their company.

~ Stan Slap

Book authors are in high demand for speaking engagements and appearances; they are the new ‘celebrity’ and celebrities gain access. Authors not only make money from royalties or book advances but from their keynotes, presentations and strategically branded product lines. This includes entrepreneurial ideas for you to extend yourself beyond just writing and prepares you to add speaking and consulting to your revenue stream. You have to begin to look outside book sales and towards the speaking market. There are radio, interviews, news, television, small channel television keynotes, lectures, seminars and workshops. These types of events have the possibility to be much more lucrative than just selling books. In essence, the book builds and brands you in the public eye. It gives you credibility and the opportunity to be more than you are. It enables you to now be a voice, a teacher, a leader, an expert - after all, you wrote the book on it!

~ Kytka Hilmar-Jezek