Advertising Quotes

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

~ David Honegger

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

~ John Hegarty

Better to be known for something than be forgotten for nothing.

~ John Hegarty

Content Is King, Distribution is Queen

~ Andrea Febbraio

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

~ Soumeet Lanka

Five minutes in an old book quickly reveals that most of what is being sold today as new insights into human behavior is merely the rediscovery of knowledge we have had for centuries.

~ Roy H. Williams

Advertising, an art, is constantly besieged and compromised by logicians and technocrats, the scientists of our profession who wildly miss the main point about everything we do…

~ George Lois

The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that, if we are not careful, we forget to be insulted by it.

~ The Times Uk

Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

~ Carl Sagan

I have always understood that money made in the patent medicine business is a practical bar to social success.

~ George Presbury Rowell

Though you can get smart from reading everything that a smart person writes, you cannot get famous from reading about everything that a famous person does or is said to have done.

~ Mokokoma Mokhonoana

You can’t afford not to manage your brand.

~ Daniel C. Felsted

Advertising is 85% confusion and 15% commission.

~ Fred Allen

Nothing is taken at face value anymore, everything must be dissected. Perhaps it is the rise of advertisement over church and state. Things once spoken were spoken with strength and authority. Now they are spoken with stealth and with guile. They are spoken not to the rational mind but to the sub-conscious, the mind within the mind.

~ James Rozoff

The function of advertising is simply to promote and sustain competitive advantage for brands.

~ John Hegarty

Interviews were invented to make journalism less passive. Instead of waiting for something to happen, journalists ask someone what should or could happen.

~ Mokokoma Mokhonoana

If you’ve ever taken an economics course you know that markets are supposed to be based on informed consumers making rational choices. I don’t have to tell you, that’s not what’s done. If advertisers lived by market principles then some enterprise, say, General Motors, would put on a brief announcement of their products and their properties, along with comments by Consumer Reports magazine so you could make a judgment about it.That’s not what an ad for a car is—an ad for a car is a football hero, an actress, the car doing some crazy thing like going up a mountain or something. If you’ve ever turned on your television set, you know that hundreds of millions of dollars are spent to try to create uninformed consumers who will make irrational choices—that’s what advertising is.

~ Noam Chomsky

The news is glorified gossip.

~ Mokokoma Mokhonoana

It takes more than capital to swing business. You've got to have the A. I. D. degree to get by - Advertising, Initiative, and Dynamics.

~ Isaac Asimov

Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

~ F. Scott Fitzgerald

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

~ Thomas Wolfe

An advertising agency is 85 percent confusion and 15 percent commission.

~ Fred Allen

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

~ Maurice Saatchi

As long as the attitude is to only show the sheet metal, then automobile advertising will continue to be wretched.

~ Jerry Della Femina

Advertising is totally unnecessary. Unless you hope to make money.

~ Jef I. Richards

In our factory, we make lipstick. In our advertising, we sell hope.

~ Peter Nivio Zarlenga

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

~ Maurice Saatchi

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

~ Leo Burnett

Somebody says, 'Do a Tom Bodett, a folksy kind of thing,' and it sounds like something out of 'Hee Haw,' very insulting. They turn wry humor into disparaging sarcasm, and you get what amounts to insulting advertising.

~ Tom Bodett

I've always been scared of advertising folk. I've met them at parties and I've been to their offices and I've always found them intimidatingly cool. At one company I visited, they held their meetings in a caravan that had somehow been installed in the place, a rather more exotic place to gather than the typical BBC glass box.

~ Evan Davis

We are not advertising ourselves as a secure platform. It's a communication platform. It's not our job to police the world or Snapchat of jerks.

~ Evan Spiegel

Unlike most traditional, season-long fantasy sports sites, which make most of their money from administrative fees and advertising, FanDuel and DraftKings take a cut of every bet. That is what bookies do, and it is illegal in New York.

~ Eric Schneiderman

Let's face it: in advertising, you are paid more, but you die younger. It's not very forgiving. Like sports stars, you're in it during your better years, and then you're out looking for work.

~ Jerry Della Femina

The advertising world had space men in it before spacemen existed.

~ Fred Allen

Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand.

~ Douglas Rushkoff

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources, from St. Nicholas to Coca-Cola advertising campaigns.

~ Richard Roeper

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

~ Pope John Paul Ii

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

~ William Bernbach

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma.

~ Jef I. Richards

Advertising: the science of arresting the human intelligence long enough to get money from it.

~ Stephen Leacock