Branding Quotes

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

~ John Hegarty

Better to be known for something than be forgotten for nothing.

~ John Hegarty

Marketing shouldn't feel like marketing. It should feel like a story.

~ Jim Signorelli

The future of branding is marketing with people, not at them.

~ John Morgan

Sex doesn't sell anything other than itself

~ Martin Lindstrom

90 percent of all Gillette shavers are bought by women for the men in their lives

~ Martin Lindstrom

Are you ready to get BOLD?

~ Josh Miles

Don’t rush to rise to fame, lest you will be lashed in shame

~ Bernard Kelvin Clive

Beautiful mosaics are made of broken or torn material. The most spectacular personal brands are compilations of the same.

~ Ryan Lilly

In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

~ Howard Schultz

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

~ Howard Schultz

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

~ Howard Schultz

Branding is a verb, ya heard? Now get out there and BE your brand.

~ Catrice M. Jackson

You can’t afford not to manage your brand.

~ Daniel C. Felsted

Start lifting your brand off the ground with an excelling mentality becoming best at what you do. You can't afford to be an average person although you may have begun from a level below average

~ Israelmore Ayivor

What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.

~ Richard Branson

A distinctive appearance and a simple set of characteristics lead to an extremely flexible brand. (pg. 38)

~ Woodrow Phoenix

I put the bra in brand, and I top it!

~ Natalya Vorobyova

We are … the un-proud non-possessors of objects whose chief substance is that of the transient symbol. Our Puritan fear of the love of things turns out to have been groundless after all, for we do not love things or even possess them: they pass through our lives as barium passes through the digestive tract, unassimilated, their function merely to flash signals along the way.

~ Ralph Caplan

Since inception, the IPL has worn its brand value like a corroboration of inner virtue. On the eve of this tournament, under the headline 'Brand IPL touches the sky', the league's website reverberated with the announcement that Brand Finance, a branding consultancy, had valued the brand value of the IPL brand at $4.13 billion worth of brand—which is a lot of brand, brand-wise.

~ Gideon Haigh

The assumption now is that the interests of the brand and of the game overlap to the degree that cricket need hardly be mentioned.

~ Gideon Haigh

Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.

~ Gideon Haigh

There is no better way to find out the true heart, honor, and professionalism of a person, than seeing how they handle themselves and others when facing a crisis, disaster or intense level of pressure.

~ Loren Weisman

If you are ready to face the fears, take the steps, do the work, be more than you thought you ever could, and attack the dream, what is keeping you? Lose all the excuses and replace them with all the reasons for success. Be the change for yourself. Commit to the dream or quit. There really is no middle ground.

~ Loren Weisman

Social media is like your own personal brand of junk food, some is just added calories.

~ Nanette L. Avery

To reimagine IT, IT branding needs to be part of IT transformation effort.

~ Pearl Zhu

Brands and customers alike, do evolve

~ Bernard Kelvin Clive

Don’t just do the obvious and predictable stuff, be remarkable!

~ Bernard Kelvin Clive

Man is a social being; it’s not surprising we love social proofs, it sells brands fast

~ Bernard Kelvin Clive

Author branding is the process of positioning an author as the center of attraction and influence, to be the preferred choice in a given theme, style, category, niche or genre

~ Bernard Kelvin Clive

Brands are like shoes, they come in sizes and styles; one size & style doesn't fit everyone.

~ Bernard Kelvin Clive

Your WHY for your BRAND is more important than the HOW.

~ Bernard Kelvin Clive

Perception is assumed to be reality until clients encounter the reality of the brand, don’t fake it

~ Bernard Kelvin Clive

The investments you make into a brand, makes its name worth it

~ Bernard Kelvin Clive

An exceptional brand culture has the effect of a charm, it entices and binds people.

~ Bernard Kelvin Clive

Feedbacks are means for brands to look back.

~ Bernard Kelvin Clive

Consumers care less about your brand’s vision statement, they want value delivered

~ Bernard Kelvin Clive

Don't beg for platforms, build your platform.

~ Bernard Kelvin Clive

It does not matter whether your company does have a good logo or bad logo. What matters most is the way you position your company before your stakeholders. The more you see a logo, the more you like it and you talk about it

~ Anoop Raghav

Basic geometric shapes communicate universal qualities common to all cultures. Practical design integrates them appropriately.

~ Maggie Macnab