Marketing Quotes

On the corporate side, the upshot of our data (the benefit to us) isn't all that interesting unless you're an economist. In theory, your data means ads are better targeted, which means less marketing spend is wasted, which means lower prices. At the very least, the data they sell means you get to use genuinely useful services like Facebook and Google without paying money for them.

~ Christian Rudder

Effective marketing is saying the right thing to the right people at the right time.

~ Fenton

If it touches the customer, it's a marketing issue!

~ Steven Howard

We have put our words on steroids and amped the language up so high that unless we communicate in overdrive and hyperbole, we believe--perhaps correctly--that nobody will hear us. In the process, we've sacrificed nuance and judgement and distinction, and thereby cheapened the conversation.

~ Frank Luntz

Nature is a strong brand name. Everybody knew that. First thing, Nomenclature 101. Slap Natural on the package, you were golden. Those words on the package promise ease from metropolitan care, modern worries. And out here, if you opened things up, underneath the cellophane, what did you find inside? That fruit has splendid packaging, it has solid consumer awareness and is an animal favorite. Its seeds will be deposited in spoor miles away and its market dominance will increase. Splendid and beautiful petals are great advertising--the insects buzz and hop from all points every weekend to hit this flower-bed mall. Natural selection was market forces. In business, in the woods: what is necessary to the world will last.

~ Colson Whitehead

Advertising may be described as the science of arresting the human intelligence long enough to get money from it.

~ David Honegger

How could he encapsulate in a pithy admissions-interview line all of his unique ideas and interests?

~ Alexandra Robbins

To win at semantic search you need more people than are on your payroll.

~ David Amerland

Embrace iteration as the road to improvement, but don't let that lull you into rolling out poorly-thought-out crap.

~ Kate O'neill

If something is built to show, it's build to grow.

~ Jonah Berger

We need to make the private public.

~ Jonah Berger

When it comes to measuring the effectiveness of your engagement in the social media environment what counts are: Comments and Sentiment.

~ David Amerland

When it comes to semantic search and the success of your social media policy, truly, there is only one thing that absolutely counts: engagement.

~ David Amerland

The future will look futuristic only because we will be trying to make it look futuristic.

~ Anonymous

Products are made in the factory, but brands are made in the mind

~ Walder Landorm

My name had become a brand. (I have mixed emotions about that part of our (Christian media) industry, for sure.)

~ Jeremy Camp

The first lesson of branding: memorability. It's very difficult buying something you can't remember.

~ John Hegarty

Better to be known for something than be forgotten for nothing.

~ John Hegarty

Marketing shouldn't feel like marketing. It should feel like a story.

~ Jim Signorelli

The point is not that angering people should be the goal for every brand. It's that attempting to avoid controversy at all costs is sometimes the riskier option. It can deprive a brand of its distinctiveness and edge. Too often, marketers strive to please the broadest number of people possible. The result can be communications that no one hates. But no one loves either.

~ Clive Veroni

Reciprocal marketing, promotions and links. In public good experiments, behavioral economists have demonstrated that the potential for reciprocal actions by players increases the rate of contribution to the public good, providing evidence for the importance of reciprocity in social situations.

~ Carl William Brown

Six degrees of separation doesn't mean that everyone is linked to everyone else in just six steps. It means that a very small number of people are linked to everyone else in a few steps, and the rest of us are linked to the world through those special few.

~ Malcolm Gladwell

The success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.

~ Malcolm Gladwell

In the six degrees of separation, not all degrees are equal.

~ Malcolm Gladwell

Marketing is about spreading the love.

~ Jonah Berger

Quality sells itself. No hype needed.

~ Brandi L. Bates

Be realistic, Aiden, I told myself. You know your value to the penny and it's measured in inches, time, age, stamina, looks, and being able to put up with gross and sometimes bizarre situations. Personality was far down on a much longer list, and even farther down came intelligence. You should have insisted on having sex.

~ Aiden Shaw

What's important to remember is that every customer interaction should be treated like a first impression. Until your on-demand customer becomes a loyal follower, he's probably already forgotten what his last touch was, so you'd better wow him or her this time. Don't skimp and don't cut corners when it comes to the external touches your brand makes. From experience I can tell you that you'll pay a much bigger price in customer retention if you go cheap when it comes to customer outreach and service.

~ Gabriel Aluisy

The first step to success in any business is to ask your customers what they want.

~ Kevin Stirtz

That's just the kind of anxiety reality TV hopes to inspire in female viewers. After all, as advertisers have long understood, it's far easier to shill cosmetics and clothing - not to mention Match.com and and Bally Fitness memberships - to insecure women scared of being alone than to it is to self confident people who believe they're beautiful, lovable, and capable of being happy just as they are.

~ Jennifer L. Pozner

Real-time marketing is not for everyone. To take advantage of it, you need to have a clear idea of what it is you want to achieve through it.

~ David Amerland

Marketing leaders instead must ask, “What values and goals guide our brand strategy, what capabilities drive marketing excellence, and what structures and ways of working will support them?” Structure must follow strategy—not the other way around.

~ Marc De Swaan Arons

Websites promote you 24/7: No employee will do that.

~ Paul Cookson

great web design without functionality is like a sports car with no engine.

~ Paul Cookson

Hitler had had entirely too brilliant a graphics department, and had understood the power of branding all too well.

~ William Gibson

Content Is King, Distribution is Queen

~ Andrea Febbraio

The future of branding is marketing with people, not at them.

~ John Morgan

A business without marketing is dead.

~ Paul Cookson

A platform is what defines your visibility with your audience.

~ Geraldine Solon

You don't sell the product, you sell the philosophy. When you sell a product, you have customers, when you sell a philosophy, you have believers.

~ Soumeet Lanka